How to get the most out of your Shopify b2b platform? Here are 4 marketing automation tips that can help you out!
Did you know that marketing automation is a powerful tool for business-to-business marketing? Yes, and sadly only 2% of marketers are using marketing automation to its full power and capacity.
We are here to help you out. We would like to present you 4 marketing automation tips that can help you get the most from your Shopify b2b platform.
- Don’t forget to produce fresh content – Marketing automation without a content is absolutely useless. There are so many companies and businesses that invest in powerful platforms without having the content to actually use it. Marketing automation can deliver the message you need to send. It can help you identify which leads to communicate with, as well as, determine the best time to communicate with those leads. In order to make a full use of marketing automation, you need to accept and understand the value of content.
- Have realistic expectations for your niche and business industry – Closing deals and converting a visitor into a customer in b2b takes longer than in b2c. Marketing automation can be essential to nurture leads over the long term, however, b2b marketers need to set realistic expectations. For business-to-business marketing, automation is crucial for its ability to nurture leads through complex and longer sales cycles.
- Score leads and informs sales teams – Scoring leads can be important across a variety of business models, however, it shines in business-to-business because of the longer sales cycles. The ability to control behavior in your b2b store, track engagement with your messaging, and create several touch points across multiple platforms is a huge advantage.
- Always be personalized & personal – It is common for b2b marketers, retailers, and business owners to forget that they are still marketing to people. Even though the tone in business-to-business should be more professional than b2c, the people reading b2b content or visiting b2b stores are still humans and these humans have emotions. In the content you share, you need to make sure you are speaking to people. The marketing automation can help by customizing your messages and your content.
By following these tips, you will be on your way to establishing a successful b2b presence. Take full advantage of your Shopify b2b platform now.