Four Examples of Companies Achieving Success in Social Marketing in the B2B Platform
In total social media only counts to up to 1.9% of traffic as compared to organic search which has traffic up to 41%. Below are some of the B2B companies that have achieved success in social marketing.
Online videos continue to grow and gain popularity. YouTube is also increasing and is becoming a potential channel for social marketing. Network provider Cisco might not be the ideal candidate for attracting a considerable number of followers on YouTube. Nevertheless, its channel has more than 33,000 subscribers and is almost reaching 5m video views.
The success of Cisco can be attributed to the awesome content that it uploads, and the various videos that are posted online every day.
Content uploaded by Cisco includes product demos, Ads and presentation for events. Cisco is a useful resource for clients as well as a sales tool which makes it possible to attract new customers.
A couple of years ago American express launched Open Forum. Open Forum is a website that strives to give information to people who own small businesses.
The site is always updated with brand new content including videos and blog posts. An essential feature in the American Express is probably the Idea Hub. The idea hub is a platform which allows sharing ideas and network with each other and other industry experts.
Open forum rapidly grew after being launched. The visitors who visited the forum increased from 160,000 in December 2008 to 1000, OOO IN December 2009. As of now it has more than 18, 000 members and attracts visitors of up to 1m each month. The most popular topic which is talked about is social media.
The success of these companies is because they know their target markets. They think outside the box, and they use various strategies to make sure that they stay on top of the business.